![]() If anyone felt ripped off, they were in good company: 2 million Americans bought Aquarium by the end of 1997, 3 million by 1999. That enabled the song to debut on the Hot 100 all the way up at No. 7 (coincidentally, the same No. 7 peak where “Barbie World” debuted this year), but MCA issued a deliberately low number of singles to force most consumers hankering for “Barbie” to purchase the full-length Aqua CD instead. There are a ton of dolls with a wide range of careers and features, so kids can create a myriad of worlds to explore. label MCA pulled off this trick through chart gamesmanship: At the height of the music business’s Great War Against the Single, MCA pumped up airplay for “Barbie Girl” on terrestrial radio for weeks before issuing a retail single. Barbie dolls are wonderful for kids and adults alike. It topped charts in more than a dozen countries, including the U.K., where Aqua scored two No. 1 follow-ups: the moodier “ Turn Back Time” and the Indiana Jones–inspired “ Doctor Jones.” In America, where the Scandinavian pop band was essentially a one-hit wonder, “Barbie Girl” powered Aqua’s debut album Aquarium to triple-platinum sales all by itself. Loathed by rock fans-a 2011 Rolling Stone readers’ poll ranked it the worst song of the ’90s-“Barbie Girl” was, with the rest of America and much of the world, extremely popular. Quirkier still is Billie Eilish’s watery, heartsick “ What Was I Made For?,” which speaks to the movie’s existential plot while giving Eilish a chance to play the saddest-ever game of dress-up. Sam Smith’s “ Man I Am” applies their recent shift toward high-camp art pop to the Ken character with a very 2023 gender-nonconforming twist. Watch the official music video of Barbie Girl, a song by Tori V about a blonde fancy girl in a Barbie world. Latin superstar Karol G’s reggaetón jam “ Watati,” named after featured artist Aldo Ranks’ favorite nonsensical exclamation, aligns Barbie’s beachy vibe with a dembow beat. From there, the tracks have gotten quirkier and more eclectic. Kiss me here, touch me there, hanky panky. 'Dress me up, make it tight, I’m your dolly. ![]() ![]() The soundtrack campaign kicked off with its most normie single: Neo-disco hitmaker Dua Lipa’s frothy “ Dance the Night” was released back in May, has already cracked the Top 30 on Billboard’s Hot 100, and is a solid pop-radio hit. Anyway, the next part of the song: 'I’m a blond bimbo girl in a fantasy world. (Grrah) Im washin these bitches, Im rubbin the stain out Like Im ready to bend (Grrah) All the fake Barbies just wanna pretend (Hey) Like hold on, let me go find me a pen (Grrah) Look where. And like the Greta Gerwig–helmed film-an unusual but inspired match of director and movie franchise-the artists turning in soundtrack songs are many flavors of oddball. As Barbie the movie finally arrives in theaters, Barbie: The Album, its soundtrack LP, lands with similar cultural conquest in mind.
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